Senior UX/UI Designer · Front-End Developer · Accessibility Advocate

Designing accessible, scalable digital experiences for enterprise teams and growing brands.

I bridge UX strategy, high-fidelity UI design, front-end development, WCAG accessibility, design systems, and AI-assisted workflows to turn complex requirements into clear, usable web experiences.

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20+ yrsDesign, development, and leadership
15+ yrsUX/UI and web experience
WCAGAccessibility strategy and guidelines
AIChatGPT, Copilot, GitHub Copilot

Featured Work

Enterprise UX/UI, accessibility, design systems, and front-end development case studies.

Financial Services · Enterprise Web

Hartford Funds

Lead UX/UI designer and front-end developer supporting a large financial services web ecosystem with responsive design, content updates, design systems, accessibility, stakeholder collaboration, and compliance-aware digital execution.

  • Partnered with Product, Marketing, Compliance, and Engineering.
  • Built and maintained reusable UI patterns and design-system documentation.
  • Supported SEO, analytics, testing, and conversion-focused site improvements.
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Government Program · 529 Savings

Smart529

I worked with the State of West Virginia, the Board of Trustees of the West Virginia College and Jumpstart Savings Programs, and a marketing agency to lead UX/UI design and front-end development.

  • Helped develop the design system, style guides, and WCAG guidelines.
  • Created responsive, accessible UI patterns for complex financial content.
  • Coordinated handoff and collaboration with back-end developers.
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Advisor Platform · 529 Savings

Smart529 Select

For the advisor-focused Smart529 Select experience, I supported the same enterprise design and development standards while ensuring the site aligned with stakeholder, accessibility, and technical requirements.

  • Led UX/UI direction and front-end implementation.
  • Supported accessible, scalable components and style documentation.
  • Worked closely with agency and back-end development partners.
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IKEA North America Services

Design-system case studies from my IKEA U.S. portfolio work.

At IKEA, I helped modernize local U.S. digital production by creating practical systems, UI guidance, accessibility documentation, and front-end templates that helped marketing and development teams move faster with more consistency.

Illustrated IKEA Prototyp case study image showing template cards, wireframes, specs, and WCAG guidance

IKEA U.S.A · Prototype Template Design System

Prototyp — Rapid Page Template Design System

Created a digital template system to help IKEA U.S. marketing teams rapidly plan, preview, and produce campaign pages in a legacy environment.

RoleUX/UI strategy, front-end development, accessibility strategy, page layout, template design, specs, and stakeholder collaboration.
ChallengeMarketing needed fast campaign page prototyping with limited UX tools, legacy CMS constraints, and growing ADA/WCAG education needs.
ApproachBuilt a template design system with downloadable wireframes, specs, theme previews, live demos, and accessibility requirements.
MethodsPhotoshop wireframes, low-fidelity UI elements, high-fidelity mockups, Bootstrap, HTML, LESS, rapid prototyping, and testing.
  • Worked directly with marketing directors, senior managers, and global counterparts.
  • Developed page specs, content requirements, and WCAG guidance for campaign teams.
  • Used workflows, wireframes, style tiles, mockups, and prototypes to align stakeholders.
Illustrated IKEA Atterskapa case study image showing a UI component library, code guidelines, and accessibility checks Illustrated IKEA Atterskapa case study image showing a UI component library, code guidelines, and accessibility checks

IKEA U.S.A · Style Guide and UI Library

Återskapa — Replicated UI Component Library

Replicated and localized IKEA’s global UI component direction for IKEA U.S. teams, bringing consistency to local web interfaces while working around platform limitations.

RoleUX/UI design and development, CSS library development, reverse engineering, accessibility strategy and training, art direction.
ChallengeIKEA U.S. needed UI continuity while global design-system adoption was slow and local systems were limited by legacy TeamSite and platform constraints.
ApproachReviewed and prioritized components, reverse-engineered global React-based UI behavior, replicated key patterns, and tested for compatibility.
OutcomeA responsive UI library aligned to IKEA’s global design system, compatible across major browsers and designed around WCAG accessibility expectations.
  • Worked with fellow developers, senior developers, an outsourced global agency, and global counterparts.
  • Maintained a new CSS library and trained developers on ADA-conscious coding practices.
  • Used paper prototyping, high-fidelity mockups, usability testing, and iterative development.

Personal Projects

Brand, eCommerce, and creative websites.

Founder · eCommerce · Brand UX

SA Candles & More

A personal business website designed and developed to support a luxury home fragrance brand, product storytelling, online sales, merchandising, and customer engagement.

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Artist · Personal Brand · eCommerce

SeanVass.com

A personal website and print gallery showcasing Sean Vass Art, featured prints, new releases, collections, and online shopping experiences.

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Capabilities

Design leadership with hands-on front-end execution.

I work across the full digital product lifecycle: discovery, IA, wireframes, UI design, prototyping, stakeholder presentation, accessibility documentation, front-end builds, QA, launch, analytics, and optimization.

UX/UI

Figma, Adobe XD, Sketch, UXPin, wireframes, prototypes, user flows, personas, heuristic evaluation, design thinking, usability testing.

Development

HTML5, CSS3, JavaScript, React, Tailwind, Bootstrap, jQuery, Git, responsive design, component-based UI.

Accessibility

WCAG, ADA, Section 508, accessible UI patterns, responsive accessibility conversions, documentation, team guidance.

Optimization

Google Analytics, Optimizely, Hotjar, FullStory, Mixpanel, SEO, A/B testing, content strategy, conversion improvements.

AI + UX Innovation

AI-assisted workflows for faster, smarter design and development.

I use ChatGPT, Microsoft Copilot, and GitHub Copilot to accelerate ideation, UX strategy, content architecture, accessibility reviews, front-end code generation, documentation, and stakeholder communication—while keeping human-centered design, quality, compliance, and usability at the center.

UX research synthesisJourney mappingWireframe ideationContent strategyWCAG reviewsDesign-system docsCode refactoringPresentation support

About

Senior designer/developer with enterprise, eCommerce, SaaS, healthcare, and creative brand experience.

I am a Philadelphia-based Senior UX/UI Web Designer and Developer with a graphic design background from Maryland Institute College of Art and a career spanning enterprise web platforms, SaaS dashboards, healthcare portals, design systems, responsive development, and accessibility leadership.

My experience includes Hartford Funds, IKEA North America Services, AmeriHealth Caritas, SunGard AS, and Sleeper Technologies Interactive, where I have collaborated with product, marketing, compliance, engineering, and stakeholder teams to deliver polished, accessible digital experiences.

Contact

Let’s build accessible, modern digital experiences.

Philadelphia, PA · svasssv@gmail.com · 267.345.6745

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